TikTok influencers and celebrities are increasingly taking over from journalists as the main source of news for young people, according to a report published Wednesday by the Britain-based Reuters Institute.
The report found that 55 percent of TikTok and Snapchat users and 52 percent of Instagram users get their news from “personalities” — compared to 33-42 percent who get it from mainstream media and journalists on those platforms, which are most popular among the young.
The figures were based on interviews with some 94,000 people across 46 countries, conducted for the Reuters Institute for the Study of Journalism, part of Britain’s University of Oxford.
The report indicated that while mainstream journalists often lead conversations around news in Twitter and Facebook, they struggle to get attention in newer networks like Instagram, Snapchat, and TikTok. END